Producer looks to bypass traditional TV with Endemol Beyond, which will cover platforms such as YouTube, Yahoo and AOL
Big Brother producer Endemol has announced a €30m (£25m) investment in a stable of local and international digital video channels on platforms including YouTube, Yahoo and AOL.
The Dutch producer will look to bypass traditional TV channels with the venture, called Endemol Beyond, which will build on its existing digital operations in the UK, US and across Europe.
Endemol said the initial investment would create a network of "premium channels … investing in high-end original productions, engaging leading talent and partnering with international brands". The group already has more than 100 YouTube channels worldwide.
Tim Hincks, Endemol president, said: "Endemol is more than just a great television company; we're a global content creator across all platforms, and we want to further invest in our own creativity and IP to stay innovative.
"This scaling-up of our online digital video ambition is one of the most exciting journeys Endemol has embarked on and we have the international network, the talent and the imagination to make it happen worldwide."
Endemol Germany's Georg Ramme becomes managing director, Endemol Beyond International, reporting to group commercial board chair, Lucas Church.
"Endemol Beyond will accelerate the growth of our digital video business around the world, building a global network of connected, genre focused, premium channels with significant scale across key platforms," said Church.
"Not only will this add a further dimension to Endemol as a content creator, it will allow us to directly engage a new worldwide fan base for our entertainment brands and it is essential that we have someone with Georg's proven track record and expertise to coordinate this worldwide initiative."
Endemol works with about 400 broadcasters around the world, with 90 subsidiaries – including Endemol UK – in more than 30 countries. Along with Big Brother its stable of programmes includes Deal or No Deal, Total Wipeout, BBC dramas Ripper Street and Peaky Blinders, and Charlie Brooker's Black Mirror, as well as AMC's recent UK drama remake, Low Winter Sun.
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Big Brother producer Endemol has announced a €30m (£25m) investment in a stable of local and international digital video channels on platforms including YouTube, Yahoo and AOL.
The Dutch producer will look to bypass traditional TV channels with the venture, called Endemol Beyond, which will build on its existing digital operations in the UK, US and across Europe.
Endemol said the initial investment would create a network of "premium channels … investing in high-end original productions, engaging leading talent and partnering with international brands". The group already has more than 100 YouTube channels worldwide.
Tim Hincks, Endemol president, said: "Endemol is more than just a great television company; we're a global content creator across all platforms, and we want to further invest in our own creativity and IP to stay innovative.
"This scaling-up of our online digital video ambition is one of the most exciting journeys Endemol has embarked on and we have the international network, the talent and the imagination to make it happen worldwide."
Endemol Germany's Georg Ramme becomes managing director, Endemol Beyond International, reporting to group commercial board chair, Lucas Church.
"Endemol Beyond will accelerate the growth of our digital video business around the world, building a global network of connected, genre focused, premium channels with significant scale across key platforms," said Church.
"Not only will this add a further dimension to Endemol as a content creator, it will allow us to directly engage a new worldwide fan base for our entertainment brands and it is essential that we have someone with Georg's proven track record and expertise to coordinate this worldwide initiative."
Endemol works with about 400 broadcasters around the world, with 90 subsidiaries – including Endemol UK – in more than 30 countries. Along with Big Brother its stable of programmes includes Deal or No Deal, Total Wipeout, BBC dramas Ripper Street and Peaky Blinders, and Charlie Brooker's Black Mirror, as well as AMC's recent UK drama remake, Low Winter Sun.
• To contact the MediaGuardian news desk email media@theguardian.com or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly "for publication".
• To get the latest media news to your desktop or mobile, follow MediaGuardian on Twitter and Facebook. Reported by guardian.co.uk 1 week ago.