Often seen as an unsexy cousin to the click, phone calls are becoming a vital aspect of search marketing
As an analyst covering mobile technologies, there’s a phrase I’ve repeated for the past year: “The call is the new click”. Treated for a while within the marketing world as the unsexy cousin of the click, phone calls are finally getting due credit as a form of business lead. Clicks have dominated the advertising world’s spotlight until fairly recently.
In basic terms, we’re talking about the area you may have heard referenced before as “pay-per-call”. Google has long-positioned it as a key component of search marketing and mobile ad networks drive monetisable calls directly from mobile ads and listings.
Related: Use location marketing to enhance brand relevance, but don't become Big Brother
Continue reading... Reported by guardian.co.uk 10 hours ago.
As an analyst covering mobile technologies, there’s a phrase I’ve repeated for the past year: “The call is the new click”. Treated for a while within the marketing world as the unsexy cousin of the click, phone calls are finally getting due credit as a form of business lead. Clicks have dominated the advertising world’s spotlight until fairly recently.
In basic terms, we’re talking about the area you may have heard referenced before as “pay-per-call”. Google has long-positioned it as a key component of search marketing and mobile ad networks drive monetisable calls directly from mobile ads and listings.
Related: Use location marketing to enhance brand relevance, but don't become Big Brother
Continue reading... Reported by guardian.co.uk 10 hours ago.
