Quantcast
Viewing all articles
Browse latest Browse all 15621

The rise of smartphones means calls are the new clicks

Often seen as an unsexy cousin to the click, phone calls are becoming a vital aspect of search marketing

As an analyst covering mobile technologies, there’s a phrase I’ve repeated for the past year: “The call is the new click”. Treated for a while within the marketing world as the unsexy cousin of the click, phone calls are finally getting due credit as a form of business lead. Clicks have dominated the advertising world’s spotlight until fairly recently.

In basic terms, we’re talking about the area you may have heard referenced before as “pay-per-call”. Google has long-positioned it as a key component of search marketing and mobile ad networks drive monetisable calls directly from mobile ads and listings.

Related: Use location marketing to enhance brand relevance, but don't become Big Brother

Continue reading... Reported by guardian.co.uk 10 hours ago.

Viewing all articles
Browse latest Browse all 15621

Trending Articles



<script src="https://jsc.adskeeper.com/r/s/rssing.com.1596347.js" async> </script>