Quantcast
Channel: Big Brother Headlines on One News Page [United Kingdom]
Viewing all articles
Browse latest Browse all 15621

The rise of smartphones means calls are the new clicks

$
0
0
Often seen as an unsexy cousin to the click, phone calls are becoming a vital aspect of search marketing

As an analyst covering mobile technologies, there’s a phrase I’ve repeated for the past year: “The call is the new click”. Treated for a while within the marketing world as the unsexy cousin of the click, phone calls are finally getting due credit as a form of business lead. Clicks have dominated the advertising world’s spotlight until fairly recently.

In basic terms, we’re talking about the area you may have heard referenced before as “pay-per-call”. Google has long-positioned it as a key component of search marketing and mobile ad networks drive monetisable calls directly from mobile ads and listings.

Related: Use location marketing to enhance brand relevance, but don't become Big Brother

Continue reading... Reported by guardian.co.uk 10 hours ago.

Viewing all articles
Browse latest Browse all 15621

Trending Articles



<script src="https://jsc.adskeeper.com/r/s/rssing.com.1596347.js" async> </script>