Gumtree, the UK's largest classifieds website, has retained Manifest London to handle its PR.The appointment follows Manifest’s work to promote Gumtree's sponsorship of Channel 5 show Celebrity Big Brother earlier this year.
The agency’s new remit will cover all external comms for Gumtree including the celebration of its 15th Anniversary and private car marketplace Gumtree Motors.
Manifest will develop creative campaigns, handle all media and blogger relations, and produce multimedia content to support wider activity.
Hannah Wilson, head of marketing at Gumtree, said: "We were impressed with Manifest's creativity and energy throughout the Celebrity Big Brother campaign. They demonstrated a great ability to communicate Gumtree's core messages in interesting and inventive ways. We are excited to continue the relationship with a much wider comms scope."
Alex Myers, director at Manifest London, said: "The breadth of the Gumtree brand is every creative agency's dream. We're thrilled that Gumtree has chosen to build upon the successful relationship we started with the* Celebrity Big Brother* campaign. As one of the most visited websites in the UK, Gumtree is in a unique position to shake up the way we buy and sell, especially on our mobiles. There are some truly exciting times ahead. Stay tuned."
In other news, footwear brand VIVOBAREFOOT has appointed Manifest London as its retained PR agency following a competitive pitch.
The agency has been briefed to promote VIVOBAREFOOT’s offering, as support its partnership events with author and barefoot advocate, Chris McDougal, who is launching his new book Natural Born Heroes: How a Daring Band of Misfits Mastered the Lost Secrets of Strength and Endurance.
The appointment comes as VIVOBAREFOOT plans to launch its redesigned website in the summer, and renovate its flagship store, The VIVOBAREFOOT Experience, In London’s Covent garden.
Galahad Clark, founder of VIVOBAREFOOT, said: “From the outset, Manifest understood our vision to re-define the gold standard for the shoe industry, and impressed us with their enthusiasm and energy. It is an incredibly exciting time for VIVOBAREFOOT as we are in the process of transforming the brand to bring barefoot to everyone, everyday, so it’s a great time for a bit of extra creative injection from an agency like Manifest. Vivo the barefoot revolution.”
Alex Myers, director at Manifest London, said: “It is rare that you get to work with such passionate and dedicated people as the VIVOBAREFOOT team, who are genuinely trying to change the world one foot at a time. Their fervour is infectious and we’re thrilled to be coming on board at such an integral time for the brand. I’m definitely a convert – I got a pair of VIVOBAREFOOT shoes and haven’t taken them off since.” Reported by Gorkana 7 hours ago.