Most celebrities don’t buy many clothes, they really don’t have to. Global brands love to use well-known faces as clothes horses – it ensures their clothes are seen in the press, meaning legions of aspirational consumers will rush to buy the same thing.But some celebrities are more sought-after than others, and thanks to Celebrity Intelligence, we’ve got a definitive list of which celebs are the best endorsers for brands.
Taking into account celebs on both sides of the Atlantic, here’s Celebrity Intelligence’s Very Important Endorsers List.
*Rank* *Celebrity*
1 Beyoncé
2 Rita Ora
3 Cara Delevigne
4 Lily Allen
5 Kim Kardashian West
6 Taylor Swift
7 Ellie Goulding
8 David Beckham
9 Ed Sheeran
10 Katy Perry
Of course, brands don't always want their clothes to be associated with celebrities. Alexander McQueen famously said Victoria Beckham couldn't wear his clothes (but her hunky husband could) and Jersey Shore's Mike 'The Situation' Sorrentino was given a fat cheque by Abercrombie & Fitch on the premise that he stop wearing its clothes.
We daresay Burberry would have given a pretty penny to Daniella Westbrook to stop wearing its iconic check back in the day - it took the luxury fashion house many years to shake off the "chav" image she gifted it.
Celebrity Intelligence has also compiled a list of the most talked about celebrities. Taylor Swift is the most talked-about celebrity
*Rank* *Most talked about celebrities *
1 Taylor Swift
2 Nicki Minaj
3 Cheryl Fernandez-Versini
4 Bob Geldof
5 Kim Kardashian West
6 Cara Delevingne
7 Ed Sheeran
8 Beyoncé
9 Benedict Cumberbatch
10 Calvin Harris
We've also been given some data about who might be the celebrity ensorsers of the future. This list represents the people who have enjoyed a sharp increase in social media mentions this year.
Rank Celebrity Percentage increase in social media searches
1 Alexa Goddard - singer
90%
2 Poppy Jamie - TV presenter 90%
3 Rumer - actor
90%
4 Mark Byron - Big Brother semi-finalist
89%
5 Jay James Picton - singer 87%
6 Tavi Gevinson - fashion and media personality
7 Maverick Sabre - singer 83%
8 Tyga - rapper 81%
9 Callum Turner - actor 78%
10 Tabitha Somerset Webb – fashion designer 71%
The lists were released in conjunction with the Festival of Marketing, currently underway in London's Tobacco Dock. Reported by City A.M. 10 hours ago.